A New Game is launched Former Nintendo marketing lead says the “one time” she “saw genuine fear from the executives” at the company was “when we saw the rise of mobile games” is launched.
Former Nintendo marketing lead says the “one time” she “saw genuine fear from the executives” at the company was “when we saw the rise of mobile games”new features
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Kit Ellis and Krysta Yang had former PlayStation boss Shuhei Yoshida on their podcast to discuss handhelds
Former Nintendo marketing lead says the “one time” she “saw genuine fear from the executives” at the company was “when we saw the rise of mobile games” new features
Nintendo’s former PR manager Krysta Yang has revealed on the Kit and Krysta Podcast that the rise of mobile gaming is the only time she saw Nintendo show genuine fear.
While the Nintendo Switch is just a couple million sales away from being the most successful piece of hardware Nintendo ever released (it already is when it comes to software sales), it also marked the end of the handheld era as we once knew it. Introducing the hybrid console to the world meant there really was no going back now that we can play massive adventures like The Legend of Zelda: Breath of the Wild and The Witcher 3 on the bus (or the toilet, if you’re feeling really adventurous).
Kit Ellis, Nintendo of America’s former director of social media marketing and original content, and Yang, NOA’s former senior manager of creator relations and original content, had former PlayStation boss Shuhei Yoshida as a guest on their podcast.