A New Game is launched Long before the Super Mario Bros. movie grossed $1.3 billion, Sega’s president tried making a Crash Bandicoot movie but was told “video games is like a toy business” is launched.
Long before the Super Mario Bros. movie grossed $1.3 billion, Sega’s president tried making a Crash Bandicoot movie but was told “video games is like a toy business”new features
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I feel robbed
Long before the Super Mario Bros. movie grossed $1.3 billion, Sega’s president tried making a Crash Bandicoot movie but was told “video games is like a toy business” new features
Sega veteran and the company’s current COO and president, Shuji Utsumi, once pitched an idea for a Crash Bandicoot movie but was met with the thankfully now antiquated perception of video games being no more than silly li’l toys.
“When I started to get involved in the video game business, I picked up Crash Bandicoot and started asking some of the movie studios if they were interested in turning that property into a movie,” Utsumi told The Game Business. “But I was treated like… ‘hey, video games is like a toy business’. They didn’t really take it seriously.”
Having joined Sony back in 1994 as vice president and then Sega in 1996 as senior vice president overseeing the launch of the Dreamcast, I suppose I can understand the skepticism around video game movies at the time.