A New Game is launched Valve “cracked the problem that Netflix was struggling with” using diehard gamers and their backlogs, Steam expert says: “You get access to a bunch of drunken sailors who spend money irresponsibly” is launched.
Valve “cracked the problem that Netflix was struggling with” using diehard gamers and their backlogs, Steam expert says: “You get access to a bunch of drunken sailors who spend money irresponsibly”new features
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“Hobbyists buy stuff not because they actually want to consume it, but because they are collecting it”
Valve “cracked the problem that Netflix was struggling with” using diehard gamers and their backlogs, Steam expert says: “You get access to a bunch of drunken sailors who spend money irresponsibly” new features
“The power of Steam as a platform is that it enables hoarding,” reckons Steam expert and games marketing analyst Chris Zukowski, arguing that “Valve cracked the problem that Netflix was struggling with” by tapping into hardcore gamers who love a fat backlog.
“Most people who buy your game won’t play it,” Zukowski argues in a blog post, and that ratio will only skew higher for games that appear in bundles like Humble Bundle. He touches on the attention economy that all entertainment faces nowadays, pointing to Netflix co-founder Reed Hastings saying that the streaming platform is competing with other entertainment services, video games, and even sleep.
“Now you are reading these quotes, developing your game, hoping that it will sell well, and you might fear that if Netflix, Fortnite, and sleep are all competing for a person’s time, how are you, tiny indie, possibly going to steal an hour away from these giants?”